‘The Power of a Positive No – How to Say No and Still Get to Yes’ – William Ury
31st Mar 2010
‘No’ is perhaps the most important, and certainly the most powerful word, in all language. Every day we find ourselves in situations where we need to say ‘No’–to people at work, at home, and in our communities because ‘No’ is the word we must use to protect ourselves and to stand up for everything and everyone that matters to us.
But as we all know, the wrong ‘No’ can also destroy what we most value by alienating and angering people. That’s why saying ‘No’ the right way is crucial. The secret to saying ‘No’ without destroying relationships lies in the art of the ‘Positive No’, a proven technique that anyone can learn.
This indispensable book gives you a simple three-step method for using a ‘Positive No’. It will show you how to assert and defend your key interests; how to make your ‘No’ firm and strong, how to resist the other side’s aggression and manipulation, and how to do all this while still getting to ‘Yes’. In the end, the ‘Positive No’ will help you get not just to any ‘Yes’ but to the right ‘Yes’, the one that truly serves your interests.
Based on William Ury’s celebrated Harvard University course for managers and professionals, ‘The Power of a Positive No’ offers concrete advice and practical examples for saying ‘No’ in virtually any situation. Whether you need to say ‘No’ to your customer, your colleague, your employee, your Chief Executive, your child, partner or spouse you will find in this book the secret to saying ‘No’ clearly, respectfully, and effectively.
In today’s world of high stress and limitless choices, the pressure to give in and say ‘Yes’ grows greater every day, producing overload and overwork, expanding email and eroding ethics. Never has ‘No’ been more needed. A ‘Positive No’ has the power to profoundly transform our lives by enabling us to say ‘Yes’ to what counts–our own needs, values, and priorities.
Understood this way, ‘No’ is the new ‘Yes’ and the ‘Positive No’ may be the most valuable life skill you’ll ever learn!
Brian Lloyd
Purchase your copy here
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